Greg Nyilasy

Associate Professor, Marketing, University of Melbourne

Greg’s research straddles Technology Innovation Management and Entrepreneurship. In the first stream, Greg studies consumers’ adoption of new technologies such as Artificial Intelligence, smart products and Virtual Reality. His research probes how consumers process information developing trustworthy relationships with companies offering such products. The second stream focuses on entrepreneurial cognition and logics. Greg’s multimethod research in this domain explores how entrepreneurs build legitimacy and market acceptance for their nascent ventures.

ResearchGate Profile Melbourne Uni Profile

Posted on:
January 1, 0001
1 minute read, 75 words
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